It is never too late to start something new or to learn a new skill. This year has definitely taught us many lessons. And technology playing a crucial role in our daily lives, has now seeped into every aspect of our everyday routine. And hence it is not new that the changes in the education system have escalated and have also gone virtual too. The closure of educational institutions all around the world led to the immediate rise of online schooling. And this is why we think you also need to get into this race.

1. Creates effective learning environments
2. Allow teachers and students to work at their own schedule
3. Can be accessed in any location, with an internet connection
4. Effective use of instructor time
5. Direct student – teacher feedback
6. Real-time student monitoring
7. Teachers can reach a wider audience
8. Allows tutorials to change the schedules dynamically
9. Allows students to be connected to teachers 24*7

 

The reach that this method of teaching has is beyond the measures of the traditional classroom sessions. There are many kinds of online teaching courses that can be offered. There are multiple niches that you can choose from. Hence you need to be really clear on the impact you want to create by launching your online tutorials.

 

In this article we have basically addressed your how to create an online course query. However, before you start your own virtual school you need to be sure of the below points.

1. Your teaching goals
2. Your business goals
3. The objective of your tutorials

 

Once you are clear on these things you will then be able to make informed decisions and plan accordingly. As you are new to this realm, you might sometimes be confused as to what to do when, how to plan on doing it, what are the requirements, what technology to use, and many more. We have written this post for this very reason.

 

Here’s your answer to How to start online school?

We have collated and grouped the required information into five simple points. It is quite simple and all you need to do is follow them to the “T”. And you will have your very own online tutorials by the end of this.

Good Luck!

 

1. Finding your subject area of expertise:

Education industry is like an ocean and finding your niche in this is literally like identifying a needle in a haystack. U will have to take this decision based on the below factors-

a.  Your expertise of that subject
b.  Your target audience
c.  Audience’s age
d.  Their education qualification
e.  Their educational goal and
f.  Their location and accessibility 

 

Once you decide on your niche you will have to devise a business plan that will form the structure of your online teaching business. Your plan should include – everything from SWOT analysis, marketing plans, business analysis to revenue projections. One more major aspect you need to consider is which revenue model you will need to adopt. Here are the basic models which most of the population uses. You can consider one among them or formulate your own by some permutation and combination of the existing ones to suit your goals.

a.  Membership or Subscription fee model
b.  Separate fee structure for one-on-one classes
c.  Different charges for certification and course materials

 

1. Creating an apt curriculum:

Choosing the right curriculum plays a very important role in building and expanding your business. If the course material is not interesting, is not meeting the requirements or the educational goals that were promised then you will lose the hard earned customer base as well. Hence while planning your course outline, make sure you plan it SMART (Specific, Measurable, Achievable, Realistic, and Time-bound). Divide them into sizable modules. These modules should be connected to one another rather than be like separate, non-continuous chapters. The SMART methods combined with effective course management software are the right ingredients for an extremely successful online tutoring business.

 

Once you are done collating your course material, it’s time to plan its execution. You can adapt to any of the following online teaching methods.

a.  Synchronous tutoring method: Where teacher and students are in a live interactive virtual environment.
b.  Asynchronous tutoring method: Allows teacher to pre-record the sessions.
c.  Combined method: As the name suggests, a combination of the above two methods.

 

1. Acquiring hosting, domain and SSL certificates:

This is the founding stone to your online tutoring website. All your data and security plans needs to be in place before you even start to build your website. Without these you will not be able to run your platform, let alone keeping it safe from media predators. So, now let’s see what these three terms are. This will help you understand why they are so important to the world on internet business.

a. Hosting: Helps you store all your information on the internet and hence make it possible for people to access from anywhere they want at any time.
b. Domain: Is basically your website address. This is the URL address through which customers can connect to your online platform.
c. SSL Certification: This is the most important step that should never be missed as this is what ensures the safety of your website. You can buy different types of SSL certificates through the internet itself depending on the purpose you want it to serve.

 

1. Developing your website:

Here is when everyone comes to a full stop. This step is not as complicated as it might seem. There are many ways in which you can build your website. It is not always self-coded. Keeping in mind your time limit, technological knowledge and the financial investments you can choose any of the below methods.

a.  Developing the website from scratch(on your own or by hiring a tech team)
b.  Launching your brand through an already established platform
c.  Purchasing a readymade solution (turnkey solutions): there are many software developing companies providing a readymade platform with an option to customize as well. Some of the notable players in the industry are- Adobe captivate, Pinlearn, Articulate Storyline etc

 

1. Effective marketing:

Without marketing your online school, you will not be able to get the right attention and the customer base needed to succeed in your business venture. In order to earn an audience you will need to secure the right place on the search engine result page (SERP) and hence your SERP ranking will play an important role here. However, if you have launched yourself through another online platform, you will not have to work as hard as when you are going solo. This is basically because of the trust and the customer base that platform would have already established.

But for the benefit of all the others who are braving their way up the ladder, here are a few marketing tactics that will help you gain the right attention.

a.  Social media marketing: Eg- facebook, twitter
b.  Multimedia marketing: Eg- google ads, pay per click
c.  Content marketing: Eg- email marketing, newsletters
d.  Influencer marketing
e.  Podcasting and webinars
f.  SEO technique etc

 

Hope you got the information about what you were looking for. These pointers might look simple but they are quite challenging to execute. But, technology has really been a boon in disguise and there is no doubt about it. This system of education has led to many advantageous results including positive impact on one’s lifestyle.

So, are you all geared up for this new phase in your life?

Don’t be worried about getting lost on the way, we are always here to support and guide you to get back on the right track.

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January 6, 2021